As the Dongguan DME Machinery Exhibition and Shenzhen DMP Greater Bay Area Industrial Expo concluded successively, Oujie Lighting (OUJVAN) wrapped up its 2024 exhibition journey with a successful finale. Throughout the year, the brand showcased its core product portfolio at 9 top-tier industrial exhibitions across cities including Shanghai, Suzhou, Shenzhen, and Chongqing. With its high-frequency exhibition presence and a focus on professional, practical demonstrations, OUJVAN conveyed its technological strength and reliable quality to global customers, validating its brand positioning as "the trusted choice for industrial lighting" through market feedback.
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OUJVAN’s 2024 exhibition footprint fully covered key regions and core industrial segments. The journey kicked off at the Shanghai International Machine Tool Exhibition in February, followed by deepening engagement in the Yangtze River Delta manufacturing base at the Suzhou Machine Tool Exhibition and anchoring in the Pearl River Delta industrial core at the Shenzhen Industrial Exhibition in March. In May, the brand expanded into the southwest smart manufacturing market at the Chongqing Intelligent Exhibition and explored smart logistics lighting scenarios at the Guangzhou Hannover Logistics Exhibition. In the second half of the year, OUJVAN continued its momentum at the Qingdao Jinnuo Machine Tool Exhibition and Shenzhen Electronics Fair, before concluding the year with two back-to-back shows—the Shenzhen DMP Expo and Dongguan DME. This strategic layout of "expanding northward and southward, connecting east and west" allowed the brand to accurately reach core customers in diverse fields such as CNC machine tools, automated equipment, electronic manufacturing, and smart logistics.
Every exhibition served as a vivid testament to OUJVAN’s reliable quality. At each event, its core product lineup consistently attracted high attention: the smart tri-color warning lights equipped with imported LED chips, boasting a 70,000-hour ultra-long lifespan and IP65 protection rating, became a "popular item" in the machine tool equipment exhibition area; the machine tool work lights, designed for complex working conditions with aluminum alloy high-efficiency heat dissipation structures and impact-resistant lamp shades, drew on-site inquiries from customers in industries like metallurgy and rail transit; the smart lighting control systems tailored for smart factories, which seamlessly integrate with MES and SCADA systems, demonstrated their high adaptability in Industry 4.0 scenarios through simulated working condition demos at the Chongqing Intelligent Exhibition. These products not only passed 27 incoming material inspections and 17 in-process quality control procedures but also maintained zero faults during on-site continuous operation demos, embodying the essence of "reliability."
Professional services and in-depth interactions further cemented customer trust. At all 9 exhibitions, OUJVAN’s team of senior technicians remained on-site throughout, offering end-to-end support from product selection to implementation through diversified services—including product disassembly demos, customized working condition adaptation solutions, and explanations of after-sales support systems. For customers in the Yangtze River Delta concerned about machine tool equipment adaptation, the team provided on-site customized lighting solutions; in response to the special needs of high-humidity environments in southwest China, they emphasized the products’ anti-corrosion processes and protection testing standards; at logistics exhibitions, they calculated the energy-saving potential of LED light sources in real time based on customers’ warehouse lighting energy-saving needs. Over the year, the brand received more than 8,000 visits from global customers, secured over 300 intended cooperation agreements, and achieved repeat consultation and follow-up negotiation rates exceeding 40%, laying a solid foundation for trust through professional services.
"Exhibitions are not just about product displays—they are about putting our brand promise of ‘reliability’ directly in front of customers," said the person in charge of Oujie Lighting. The intensive participation in 9 exhibitions in 2024 was not only an open test of OUJVAN’s product stability and scenario adaptability but also a bridge for building deep trust with customers. Leveraging market feedback from the exhibitions, the brand has completed 3 product iterations and added 5 new customized service options, further aligning with the segmented needs of different industries.
From single-product displays to end-to-end solution provision, and from regional market penetration to national network expansion, OUJVAN’s 2024 exhibition journey stands as the best proof of its brand credibility. In the future, the brand will continue to use exhibitions as a window and technological innovation as its core, deepening its presence in the industrial lighting sector and strengthening its position as "the preferred trusted brand for manufacturing enterprises" with more reliable products and services.
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